0704-883-0675     |      dataprojectng@gmail.com

INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational effect on psychographic profiling performance of Shoprite and the most effective psychographic profilingal incentives by Shoprite. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that level of psychographic profiling in the Shoprite is high. The findings also revealed that AIOs, personality, values and lifestyle are among the different motivational tools used on the psychographic profiling by Shoprite. The findings further revealed that behavior, attitudes and AIOs are among the most effective psychographic profilingal incentives by Shoprite. The study recommend sales companies should endeavor to profile their customers properly psychographically so as identify what they prefer most and how best they want to be attended to in order to enhance sales and serve their customers better.




FIND OTHER RELATED TOPICS


Related Project Materials

IMPACT OF AGROCHEMICALS APPLICATION ON HUMAN HEALTH AND THE ENVIRONMENT OF BADEGGI AND ENVIRONS, NIGER STATE, NIGERIA

ABSTRACT

The occurrence of agrochemicals in our environment as a result of the indiscriminate or intentional use has resulted in its pers...

Read more
Evaluation of 3D Game-Based Learning for Secondary School ICT Training in Kano, Kano State

Background of the Study
Game-based learning has emerged as a dynamic educational approach that harnesses the power of inte...

Read more
THE IMPORTANCE OF INSTRUCTIONAL MATERIALS ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOLS STUDENTS

ABSTRACT

This study was carried out to investigate the importance of

Implementation of AI-Based Smart Library Management Systems in Gombe State University, Gombe State

Background of the Study
The management of academic libraries has always been a pivotal component of higher education instit...

Read more
An examination of regulatory compliance monitoring on strengthening bank accountability in Nigeria: a case study of First Bank of Nigeria

Background of the Study
In the wake of financial scandals and economic uncertainties, regulatory compliance monitoring has...

Read more
The Impact of Tax Planning on Corporate Financial Performance: A Study of Nestlé Nigeria Plc

Background of the Study

Tax planning is a critical aspect of corporate strategy that involves the organ...

Read more
INFLUENCE OF COUNSELLING ON THE ACADEMIC ACHIEVEMENT IN MATHS OF JUNIOR SECONDARY SCHOOL STUDENTS IN IBADAN SOUTH WEST LOCAL GOVERNMENT AREA, IBADAN, OYO STATE

Background of the Study

Academic performance of Nigerian junior secondary school students in mathematics has been a sour...

Read more
Evaluating the Influence of Event Timing on Audience Participation in Ilorin West Local Government Area, Kwara State

Chapter One: Introduction

1.1 Background of the Study
Event timing plays a pivotal role in det...

Read more
The Impact of Electoral Fraud on Democratic Credibility: A Case Study of Mubi South Local Government, Adamawa State

Chapter One: Introduction

1.1 Background of the Study
Electoral fraud undermines the integrity o...

Read more
An evaluation of the role of student leadership in improving discipline in secondary schools in Takum LGA, Taraba State

Background of the study
Student leadership plays an essential role in shaping the discipline and overall school climate in...

Read more
Share this page with your friends




whatsapp