INTEGRATING PSYCHOGRAPHIC PROFILING FOR IMPROVED SALES (A CASE STUDY OF SHOPRITE)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine the integrating psychographic profiling for improved sales using Shoprite in Abia state and Imo state, Nigeria as a case study. Specifically, the study was aimed at ascertaining the level of psychographic profiling in the Shoprite, different motivational tools used on the psychographic profiling by Shoprite, if staff preferred leave period and participation in decision making has motivational effect on psychographic profiling performance of Shoprite and the most effective psychographic profilingal incentives by Shoprite. The study employed the survey descriptive research design. A total of 100 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that level of psychographic profiling in the Shoprite is high. The findings also revealed that AIOs, personality, values and lifestyle are among the different motivational tools used on the psychographic profiling by Shoprite. The findings further revealed that behavior, attitudes and AIOs are among the most effective psychographic profilingal incentives by Shoprite. The study recommend sales companies should endeavor to profile their customers properly psychographically so as identify what they prefer most and how best they want to be attended to in order to enhance sales and serve their customers better.
Related Project Materials
THE IMPACT OF ICT ON THE NIGERIAN ECONOMIC GROWTH AND DEVELOPMENT
ABSTRACT
In Nigeria, provision of public infrastructure is grossly inadequate and poor. Necessary telecommunication serv...
ASSESSMENT OF USER EDUCATON PROGRAMMES AVAILABLE IN ACADEMIC LIBRARIES IN KADUNA STATE
ABSTRACT
The study investigated the Influence of user education programmes on utilization of library information resources among users in...
PARASITOLOGICAL EXAMINATION OF SOME READY TO EAT FRUITS SOLD AT OYE EMENE ENUGU STATE NIGERIA
ABSTRACT
Some locally available fruits (garden egg, orange, banana, guava, avocado, pawpaw and pineapple).sold in Oye Emene Enugu, Enugu...
IMPACT OF PARTICIPATORY NON-FORMAL ENVIRONMENTAL EDUCATION PROGRAMME ON ADULT LEARNERS‟ ENVIRONMENTAL KNOWLEDGE, ATTITUDE AND PRACTICES IN OYO STATE, NIGERIA
ABSTRACT
Nigerian environment has been threatened as a result of human activities and natural disasters. This is worsened by the ignoranc...
EVALUATION OF THE ROLE OF CENTRAL BANK OF NIGERIA IN ENSURING EFFICIENT AND EFFECTIVE BANKING OPERATION IN NIGERIA
BACKGROUND OF THE STUDY
The need for supervision and control of commercial banks activities is to ensur...
THE EFFECT OF POOR LEARNING ENVIRONMENT ON THE ACADEMIC ACHIEVEMENT OF PRIMARY SCHOOL PUPILS IN UDI LOCAL GOVERNMENT AREA
Abstract
This research project is aimed at finding the effect of poor learning environment on the Academic achievement o...
PROBLEM OF COMPULSORY ACQUISITION AND COMPENSATION UNDER THE LAND USE ACT OF 1978 (A CASE STUDY OF AKURE AIRPORT)
ABSTRACT
The word land means different things to different people and in different context. These different meanings not...
THE EFFECT OF FINANCIAL ACCOUNTING REPORTING ON THE CORPORATE PERFORMANCE OF BUSINESS ORGANIZATION
ABSTRACT
This research work ‘’The Effect of Financial Accounting reporting on the corporate per...
ENVIRONMENTAL POLLUTION IN NIGERIA: ISSUES AND SOLUTIONS
ABSTRACT
This study was carried out to examine environmental pollution in Nigeria: issues and solutions...
EFFECT OF EFFICIENCY TAX ADMINISTRATION IN TAX COMPLIANCE
Background to the Study
Several groups have urged the government to revamp the country's tax system...
